Now days social media marketing is a commonly discuss topic in corporate sector and all the companies, organizations are using the social media for the marketing purposes, even few of them are not too much serious on social media but most of them are well aware of the importance of social media in Pakistan. Now the question is how to market brands, products, services etc through social media. As all of we know the importance of social media now days as a great number of people are spending lots of time on social media as Facebook, twitter, LinkedIn etc, so here I would not going to talk about the importance of social media marketing but how to market your products, brands, services etc.

Here is a question that would obviously come into any person who is going to market something on social media as Facebook. Is it enough to have lots of "Likes" on our "Fan Page" and regularly posting and sharing some status, images and video on the page? I've gone through the several companies' "Facebook Fan Pages" and found that most of companies have lots of "fans" on their pages. But still there is something missing on their pages. If you go through that pages you would be surprised to see that on every post or sharing they have just very minimum comments, likes and shares as compare to the number of Likes they have. According to Facebook role whatever you share on your page would be appear on the 16% of your followers by default and if you want to target the others then you have to pay to Facebook for that. There is a "Promote" option with every sharing where you can chose the how much you want to pay for advertisement of that particular post. Here we not going to talk about the paid ad yet, we'll talk on it later on some other article. Now one thing is clear to you that whatever you share on your page just 16% of your fans can see it.

So now the question is how you can maximize your page reach without paid promotion on Facebook that would be the real Social Media Marketing. It is clear that by default only your post would be shown on the timelines of 16% of your fans and now you have to make your post/sharing so interesting that force them to like, comment and share on that post. You know when any one of your fan like, share or comment on your post then your page and the post also visible to the friends of that person. Your content which you share on your page should force the fans to interact on it. I'll talk about the type of content you should share later on.

On the top of every Facebook page where the title of the page is mention the "Likes" and "Talking About" also mention of that particular page. You are well aware of what the number of Likes shows there. Do you know what number of "Talking About" shows and how much it is helpful to understand the strength of the page? The number of talking about shows that how much people are discussing or interacting on your page via sharing, liking or commenting on your posts.

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