Media - Heads or Tails?

Media has become a necessity of life in today's world. It plays significant role in strengthen society. It is a mirror of any society.

Media include print and electronic both play a prominent role in country's success. Which we can't neglect the role of media in society. Media influence the public in society in many ways.

Electronic Media give information of all over the world within second and up to date people about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

The role of Pakistani media has question for a long times the first time media was given full freedom and independence as compare last decay. Now media is enjoying full freedom. But showing irresponsibility in showing some western content on channel in prime time. This is given bad impact on our culture.

The role of media also deserves appreciation for covering the natural disasters which have taken place in the country. When the disastrous earthquake hit the northern areas of the country in 2005, the Pakistani media did an amazing job by providing top coverage to the entire event and appealing to the people for help. They aired advertisement free television programs for hours in which they called various artists and celebrities from all over the country who appealed from the entire nation for contribution of funds. Same was the case when floods hit Pakistan in 2010. Many of the anchors along with their team visited the flood affected areas and highlighted the miserable condition of the people over there.

So in last the media has two aspect differences is in just our perceptions how we are taken it. And channel owners should realize their responsibility in showing misleading content.