Cinema is a great source of promoting culture, values and norms of the society, it shows how exactly the people of that specific region are and how they live, think and do their activities.
Indian movies are very much popular in our country and movies are very much seen in Pakistan. Bollywood is a largest showbiz industry in the world and one of the main reasons of great influence of Indian cinema in our society and culture is because of downfall of Pakistani showbiz industry. Pakistani cinema is going down and working poorly.
Indian cinema is promoting its culture through its movies and dramas, which are totally based on Hindu folklore. they are influencing our culture and values by showing us their dramas and movies which are totally based on their false believes and they are catching attention of our people by showing so much fantasy , colors and glitters in their movies and dramas. In this way they are spoiling our people’s thoughts and also moving them far away to watch their own country’s cinema. It is believed that if you want to rule on a nation, you should capture their minds and through propaganda cultivate your own culture in their lives by showing them your culture with strong believes.
No doubt, it is the fault of our directors and producers who are not making good movies, there are no solid concepts seen in new movies of Pakistan. Our youth is educated and know more about the issues. They want to see good movies based on good scripts and well working cast. Pakistani cinema is lacking all these elements. Our directors and producers make low budget films with so called topics and cast.
It is the need of the time that Pakistani cinema should be improved; it needs more attention of great investors and script writers, So that our people and society turns to watch their own cinema. Movies should be magnifying our society, culture and beliefs. There should be some massage for youth or people in the movies. Social issues must be highlighted with their solutions.
Some Indian movies are worth watching as they depicts meanings of life, society, culture, believes and positive actions and these kind of movies are remembered for long time by the people. That’s another point of so much Indian cinematic impact in our country and our students and our culture.
Most of the women and girls try to copy their favorite actresses of Indian dramas and movies and try to look and behave like them. In case of men and boys they are not far from doing same also. They also copy their favorite male actors. In this case, our youth is spoiling their own values and culture by attaining and acting, behaving like neighbor country. Our culture is being spoiled
Pakistani cinema is now working to regain its worth and status values. Our showbiz industry still has some great thinkers and story tellers who are working hard for reshaping Pakistani cinema.
Unethical and abused Indian movies should be banned in our country by law enforcement strategies.
University Of Management And Technology Umt Lahore
M Abid Ayub
Punjab University PU Lahore
Punjab University College Of Information Technology Lahore
Allama Iqbal Open University Aiou Islamabad
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