Electronic media, especially private channels are just in a row to increasing
their viewership. And they want to increase more and more, so they use both
legal and illegal ways. For this purpose, they pick any type of Indian programs,
these programs are vulgar, they spoil the teen agers or even against to our
culture, but all are being aired from Pakistani private channels. Although their
programs are legally allowed that they have copyrights to telecast, they do
not are ethically and absurdly allowed.
Now here the question arises, that why these channels prefer to telecast Indian
programs even on any occasion. On the occasion of New Year, it is understood
that any Indian Movie would be telecast from Private Pakistani channels. It
is Valentine’s Day, award ceremony or other program would be telecast.
Or even on the occasion of religious events, they prefer to telecast Indian
program. No doubt quality of these programs is mind blowing, they have ability
to attract their viewers but again it is all about the negative impact on society.
These programs are not in favor of our culture. And obviously to hope with youngsters
to follow our culture after watching such types of weird programs on their own
country’s channels is not more than a dream or misconception.
If we meet the gaze of history of these channels, we see that their starting
was mind blowing every one recites the praise of these channels due to their
hit Dramas, but by the passage of time, these channels adopted the strategy
of Indian programs. At first, they started to telecast 100-600 episodes of Dramas
which has never been seen in the history of Pakistani dramas. Then they started
to telecast proper Indian programs which are obviously sometimes not able to
watch with family and even they are uncensored. Secondly, the duration of these
programs is not so ignorable. Any Indian movie consists of 2.50 hours to 3 hours,
any award ceremony consists of 3 to 4 hours and all this is just the wastage
of time. We can say that approximately we spend more than 7-8 hours to watch
Indian programs on Pakistani channels in a week. And the remaining breach has
fulfilled by Indian Reality Shows which cross the limits and shows even what
not the culture of India is. Big boss, Khatron k Khilaadi is one of the worst
examples of this whole scenario. Big Boss is the limit of impropriety and should
be banned in Pakistan. Khatron K Khiladi is not vulgar but the stunts they show
could be dangerous for teen agers and could be impressive for them.
If these channels present such types of things to complete their 24 hours transmission
cycle and they do not have their own new productions to telecast, then this
is the lame excuse and they have option to telecast old Pakistani movies which
breaks the record throughout the world. Pakistani old reality shows also good
option to present on different occasions that they set the trend in history.
Other good option for these private channels is to arrange telefilms, drama
and movie competitions to incite new hidden talent of country. If they do these
things to increase their viewership then it is also a lame excuse because viewers
have option to view Indian programs on Indian channels.
The only acceptable reason of such kinds of things is the copy-cat nature of
Pakistani media. Otherwise, there is no any other reason left to telecast Indian
programs without even censor which is obviously adverse to their policy. Even
PEMRA is not taking any type of action against all these things. and obviously
no one can put finger on these channels to present such type of unethical Indian
programs because they have reason that all this is International production
or nor theirs.
Apart from all that, this whole scenario could be acceptable, if any Indian
channel telecast some Pakistani programs. But obviously it is unbelievable,
in fact impossible because Indian channels are consent to telecast their endless
boring dramas and some of their cheap movies but not agree to telecast Pakistani
amazing dramas and memorable movies. Then why Pakistani private channels are
so eager to telecast Indian programs. It is the main question of our society
which should be answered.