An announcement has been made by Meta that the number of monthly active users of WhatsApp Business has exceeded 200 million.
It should be noted that in 2020, the number of users using WhatsApp Business was 50 million. WhatsApp Business is primarily designed as a messaging app for small businesses, with the aim of generating additional revenue for Meta through the WhatsApp platform. Meta is also introducing several new features for WhatsApp Business.
The company has announced that now WhatsApp Business users can create click-to-WhatsApp ads without a Facebook account. These users will be able to create, sell, and post advertisements for Facebook and Instagram within the app itself. Alongside this, WhatsApp Business is also introducing the Personalized Message Service feature for its users.
With this feature, users of WhatsApp Business can send personalized messages to their customers. However, this feature will not be free, and there will be a fee associated with it. However, the company has not provided any details about it at the moment. It should be noted that during the past few months, Meta has taken several initiatives to generate revenue through paid messaging. For this purpose, various messaging categories have been announced in WhatsApp Business. According to the company, during the period from January to March, the company generated revenue of $1 billion through click-to-message advertisements.