SEO – Definitions

seo: Searach Engine Optimization

3-way link exchange: This is a way of link exchange agreement with three sites, site a links to site b – site b links to site c – site c links to site a
algorithm: Algorithm is a formula which is used by search engine to rank sites
anchor text: A text that is hyperlinked is called anchor text.
backlinks: Backlinks are the incoming sites links to your website or web page. In SEO world, the higher you back links; the popularity of page rank of your site will be high.
black hat SEO: This is a unethical method of SEO used to rank your site high such as hidden written ext like black background etc.
BLs: backlinks
cache: cache is a storage area of search engine data base where all web pages are stored.
cgi-bin: cgi-bin is a folder name contains gateway interface and binary script.
cloaking: a black hat system of delivering custom content to an engine spider but hiding the code or content from visitors
dofollow: standard incoming links that do not have the nofollow attribute
doorway page: a webpage designed to draw in internet traffic and then redirect this traffic to another website. Also known as bridge, entry, gateway, jump and zebra pages [a probable engine penalty]
Firefox: a web browser developed by Mozilla that is free to download and provides an alternative to Microsoft’s Windows Internet Explorer
folksonomy: a social system managed by users that tag and label web content. Examples include del.icio.us, technorati.com and flickr.com