BBA Bachelors in Business Administration

Program Objective:

A thorough, scrupulous and broad management undergraduate programme with focus on diverse business and functional areas related to Finance, Accounting, Marketing and General Management. 

Understand the management models, theories, and concepts with their basic application to industry and society.  

Create successful product ideas with an ability to put these into practice, within budgetary and other constraints

Work in project-oriented teams through core focus on teamwork and problem solving.

Use management techniques to solve data collection and data analysis problems.

Ethically take all the management functions.

 

Program Description:

The bachelor degree  in business administration  is a four-year program that prepares students for specialized higher education in their areas of interest. The program offers courses in diverse knowledge streams that include management, human resource, marketing, business law, finance, accounting, information technology, economics, quantitative methods, social sciences language and communication skills. During four years, students go through the rich variety of academic experiences in terms of lectures, seminars, industry visits, examinations, assignments, and research projects. The first two years focus on developing foundations and the last two years cover specialized body of knowledge in all streams. In the last year, students are allowed to specialize in their area of interest.

 

Career Opportunities:

Our business graduates are placed in various industries ranging from Banking, Telecom, Beverages, Education, Manufacturing, and Services, both in national and multinational firms. They can understand and implement the management models, theories, and concepts in competitive corporate world. Our graduates are capable to create successful business ideas with an ability to put them into reality, within budgetary and other constraints. Many of them are running their own businesses successfully and contributing in enhancement of the regional and national economy.

 

Areas of Specialization:

B.S (Honors) in Business Admninistration provides the students an opportunity to earn specialization in a specific area of business. All specializations and tracks within the program consist of the basic core courses and specialization electives. Specializations are offered in the following areas to meet the students' specific career objectives:

Marketing

Finance

Human Resource Management

Islamic Finance

Entrepreneurship

 

Eligibility Criteria:

Eligibility: Intermediate or equivalent with minimum 45% marks

Admissions Criteria:

Admission will be based upon the previous academic performance

Merit will be determined according to the following formula:

Matriculation 20%, Intermediate 50%, Test 30 %