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Mass Communication is a process of sending message by a person, group of people or organization to general public or via any communication channel. The communication channels would be TV, Radio, Print newspaper or magazines and social media. This is related to Mass Media channels as TV, newspapers, magazines, etc.
The students who are planning to join the media in future prefer to study Mass Communication. Mass communication is a broader term and journalism, advertising, public relation and Film & TV production is also part of this study. You can join the different TV channels, newspapers, magazines, Advertising agencies, organizations as PRO and communication officers after completing BS Mass Communication Course.
In BS Mass Communication students would teach different subjects related to news making, column writing, TV production, advertising and many more like that. This is misconception in the students that after Mass Communication degree you can just join the media but there are lots of many other options also available for you after mass communication as advertising agencies, public relation offices in different organizations, NGO’s and web content writers etc.
- Online Journalism
- Media Seminar
- Theories of Communication – I
- Theories of Communication – II
- Sub Editing & page Designing
- Feature, Column & Editorial writing
- Research Methods – I
- Research Methods – II
- Developmental Communication
- Media Ethics & Law
- Media Management & Marketing
- Specialized Journalism
- Research Report
- Internship
Specialization
BS Mass Communication has 8 semesters completed in 4 years and in six semesters students were taught all the general subjects. In last two semesters students have to choice a specialization subject from the major subjects. In Pakistan mostly universities are offering the following specializations:
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Print Media, Theory &
Research -
Electroinc
Media -
Advertising &
Public Relation -
Film &
TV Production
