The education department in Rawalpindi has issued a sweeping ban on the sale of textbooks, uniforms, and stationery within school premises. The directive applies to all public and private institutions across the district, marking one of the most decisive regulatory actions taken by the authority ahead of the new academic session.
The District Education Authority has formally prohibited schools of all sizes from selling items such as notebooks, stationery, uniforms, badges, and ties on their campuses. According to the new regulations, educational institutions are also barred from entering into exclusive arrangements with external shopkeepers to conduct sales within school property.
Officials confirmed that the policy is designed to dismantle the long-standing practice where parents felt compelled to purchase overpriced items directly from their children’s schools due to a lack of alternatives. The directive explicitly states that schools cannot force students or their guardians to purchase books or uniforms from specific vendors.
The Education Department has warned that any institution found violating the policy will face severe consequences. Officials stated that penalties could range from heavy fines to the cancellation of the school’s registration. The move is intended to serve as a deterrent for institutions that have historically used in-house sales as a means to generate additional revenue.
The timing of the ban is strategic, as it coincides with the commencement of annual examinations, the release of results, and the start of new admissions across the Rawalpindi Division. Traditionally, this period sees a surge in school-mandated purchases, often leaving parents with limited bargaining power.
Despite the official notification, parents have reported that several major private school chains continue to circumvent the rules. Complaints have emerged stating that these institutions are still selling books, stationery, and uniforms through their own outlets located either on campus or immediately adjacent to school grounds.
Parents have also voiced concerns over a sharp increase in prices. Many noted that the cost of textbooks and uniforms has surged compared to the previous year, adding to the financial burden of preparing children for the new academic term.
One parent, speaking on the condition of anonymity, alleged that the relevant education officials are already aware of which schools are actively involved in these prohibited practices. “The notification means nothing if it isn’t enforced. Schools are still running their uniform shops openly, and the prices are higher than ever,” the parent said.
In response to the growing public outcry, the newly appointed Executive Officer of the District Education Authority Rawalpindi has assured strict enforcement of the ban. In a recent statement, the officer confirmed that monitoring teams would be deployed to conduct daily inspections across the district.
“Schools will be monitored on a daily basis, and any institution found violating the ban will face immediate action,” the Executive Officer stated. The authority has urged parents to report violations directly to the district office, promising that whistleblowers’ complaints will be addressed promptly.
The ban has been widely welcomed by parent-teacher associations and consumer rights advocates, who have long argued that mandatory on-campus sales create a captive market for school administrations. By breaking the monopoly over essential supplies, the policy is expected to introduce competition, allowing parents to source books and uniforms from local markets where prices are often more competitive.
Education analysts in Rawalpindi suggest that the success of the ban will depend heavily on sustained oversight. While the notification is a positive step, past attempts to regulate school fees and uniform sales have faltered due to inconsistent enforcement.

With daily monitoring now in place, schools are expected to comply by removing all sales counters from their premises and ceasing vendor partnerships. Meanwhile, parents are advised to retain purchase receipts and report any instances of coercion to the District Education Authority’s helpline.
As the academic year begins, all eyes will be on the Rawalpindi education department to see whether this ban translates into lasting change or becomes another unenforced directive. For now, the policy stands as a clear warning to institutions that profiteering from essential student supplies will no longer be tolerated.