The first leaving batch of Government College University (GCU) Lahore of Fine Arts Department yesterday has put on show the advertisement campaigns on the social issues as well as the prominent brands like their final projects.
The Vice Chancellor of Government College University Prof Dr Hassan Amir Shah inaugurated this exhibition at the Coopera Art Gallery, whereas the well-known artist and the old Ravian Dr Ajaz Anwar as well as the incharge of Fine Arts department Erfanullah Babar were also present there.
Approximately 25 final year students of Bachelor in Fine Arts (Hons) showcased their projects which consist of complete advertisement material, involving billboards, posters, press as well as electronic media advertisements, calendars, brochures as well as the social media pages for the promotion of their brands and escalating the responsiveness regarding social matters.
While conversing on the event, Prof Shah said that the advertisement movement was the key behind the success of the product or social welfare campaign. He praised that all the aspirants had adopted the complete approach for the promotion of their items and individually designed the beset campaigns for social campaign and general campaigns for the electronic or for the print media.
Furthermore, he appreciated that the representations that were utilized in this advertisement campaign were their juniors or the class-fellows however their work seemed extremely professionals. He added that most of the advertisement shoots of these projects were done in the campus of the university, for which the aspirants were offered maximum assistance by the management of the university.
Vice Chancellor of GCU also appreciated the hard work of Erfanullah Babar as well as of the other faculty members for the brilliant training of their aspirants.
While conversing to the media, aspirants said that they did not take any support from these brands for the work, as when they pay, they begin uttering which kills the creativity of their final project. Though, they said that now these brands were presenting to purchase their work however they were not ready to pay a lot.
During the event Erfanullah Babar said most of their fine arts aspirants had got jobs in reputed companies even before the conclusion of their degrees which displayed the success of their BFA (Hons) programme.