PAKISTAN INSTITUTE OF MANAGEMENT (PIM)

Ministry of Industries & Production, Government of Pakistan

Serving the Nation Since 1954

## 1. Administrative Skills (Diploma / Certification)

This program is designed to equip administrative professionals with core operational, communication, and management skills necessary for smooth business operations.

• Timings: 6:00 PM to 9:00 PM

• Duration: 3 Months

• Days: Saturday

• Commencement Date: May 16, 2026

Course Contents

• Planning & Decision Making Skills: Core strategies for organizing workflows and making logical business choices.

• Letter, Report, and Memo Writing Skills: Professional business correspondence and documentation.

• Communication & Negotiation Skills: Enhancing workplace interactions and conflict resolution.

• Discipline and Conflict Handling Skills: Managing workplace behavior, policies, and disputes.

• Procurement and Travel Arrangements: Logistics, supply sourcing, and travel coordination.

• Filing & Time Management: Organizing office records and optimizing daily productivity.

• MS Office: Fundamentals of Microsoft Word, Excel, and PowerPoint.

## 2. Microsoft Office Professional

A comprehensive program focusing on building high-level proficiency in the industry-standard productivity suite, Microsoft Office 2019.

• Timings: 10:00 AM to 4:00 PM

• Duration: 3 Months

• Days: Tuesday & Thursday

• Commencement Date: May 14, 2026

Course Contents

• Microsoft Word 2019: Basic to Advanced level formatting, layouts, and automation tools.

• Microsoft Excel 2019: Basic to Intermediate level data management, formulas, and analysis.

• Microsoft PowerPoint 2019: Basic to Advanced presentation design and delivery techniques.

• Microsoft Outlook 2019: Basic to Advanced email management, scheduling, and communication tracking.

• Microsoft Publisher 2019: Basic to Intermediate desktop publishing for marketing materials and newsletters.

## 3. Human Resource Management (HRM)

An in-depth program designed to cover modern HR practices, legalities, talent management, and strategic workforce planning.

• Timings: 10:00 AM to 4:00 PM

• Duration: 4 Months

• Days: Sunday

• Commencement Date: May 17, 2026

Course Contents

• Foundations of HRM & Personnel Management: Core principles and historical evolution of HR.

• Job Analysis, Recruitment, Interviewing & Selection: Crafting job roles and securing top-tier talent.

• Orientation and Socialization: Effectively onboarding new hires into the company culture.

• Training and Employee Development: Designing skills gap solutions and career growth pathways.

• Performance Management System: Developing fair appraisal mechanisms.

• Strategic HR Planning & Pay Plans: Aligning workforce goals with business strategies and structured compensation.

• Ethics, Justice & Fair Treatment: Ensuring workplace compliance, ethics, and employee rights.

• Global Human Resource Management: Managing talent across multinational borders and cultures.

## 4. Digital Marketing

A modern program designed to master digital channels, user acquisition, brand reputation, and data-driven marketing techniques.

• Timings: 10:00 AM to 4:00 PM

• Duration: 3 Months

• Days: Sunday

• Commencement Date: May 17, 2026

Course Contents

• Introduction & Segments of Digital Marketing: Overview of the online marketing ecosystem.

• Search Engine Optimization (SEO): Strategies to rank organic search results on search engines.

• Social Media Reputation Management: Handling online public relations and brand perception.

• Social Media & Search Engine Marketing (SEM): Creating and optimizing paid advertising campaigns.

• Email & Influencer Marketing: Maximizing conversions through direct messaging and creator partnerships.

• Conversion Rate Optimization (CRO): Designing user journeys that convert visitors into customers.

• Performance Marketing: High-level, data-driven advertising focused on measurable ROI.

## Admission & Registration Details