Fashion refers to the style and customs which are prevailing in a country at a given time. Fascination of fashion is particularly very strong in our countries. Glamour, style and beauty are another name of fashion. Fashion not only defines itself in terms of clothing but it explains many other things too.

No doubt it’s an age of fashion. Fashion has spread worldwide. Adults as well as teenagers know fully well the social importance of fashion. The craze to look smart and up-to-date is becoming ever more strong. Young girls and boys spend most of their time to know what is IN and what is OUT of fashion as rise and fall in fashion occur on regularly basis. Source which is more responsible for this increase in fashion is media. Moreover garment industry, attractive advertisements are mainly responsible for this craze. The television commercials and fashion shows have also affected and captured the imagination of people.

Shopping plazas and big markets are being seen everywhere. Every week there are full page coloured pictures of fashion wears. Same as foreign designs and elegant dress making are very much in demand. Fast food, expensive mobile phones are also included in the list of fashion.

We see that big restaurant are seen at every corner of big cities. Having lunch or dinner at these restaurants on weekend has become fashion. Same as to have a luxurious car and an expensive mobile just to impress other has become the part of our lives. We think it’s our first and foremost duty to adopt the existing fashion.

This is a fact that fashion changes rapidly. Sometimes the industries which flourish due to certain fashion suffer badly due to instant changes.

To follow the existing fashion we Pakistani people have forgotten our traditions as well as culture. While adopting others culture which we named as fashion never ever think for a single moment whether it suits us or not, whether our culture permits it or not. Although it’s true that fashion looks very attractive and charming at first sight in television and magazines etc but it’s we who make the final decision to change ourselves or not regarding a particular fashion.

But we should remember that fashion moves like windstorm. The glitter of advertisements makes everything look like gold. But we should be on our guard, because all that glitters may not b gold in some cases.