PU FM 104.6 revamps programming

Punjab University (PU) Institute of Communication Studies (ICS) FM 104.6 has started Punjabi-language news bulletin, besides increasing its transmission time by one hour.

Now the listeners of the PU FM 104.6 – the Voice of Campus – would enjoy listening to their favourite programmes from 11am to 4pm. The Punjabi news bulletin would help promote Punjabi language and culture among the students of the university and its listeners.

PU FM 104.6 has taken the initiative to expand the news bulletin – which was previously only in Urdu – and included a Punjabi and an English news bulletin to its programming that will start next week.

The revamped programming aims to bring innovation to PU FM 104.6, as well as to give students an opportunity to enhance their skills by learning practical journalism skills at the radio channel. The increased transmission time will give more students the chance to learn hands-on broadcast journalism skills, while improving their language proficiency and speaking power.

The PU FM 104.6 – also known as the ‘Voice of the Campus’ – teach students the basics of journalism by allowing them to present their ideas creatively in the supervision of professionals. For this purpose, different types of programmes are produced at 104.6, ranging from dramas to news and radio documentaries to live programmes.

The FM is a pioneer in setting up community radio in Pakistan and has the distinction of producing several media professionals.