| "Where
individual hard determination, individual contribution
in society be comes a fruitful effort to make everything
a purchasable commodity." |
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Post modernization is a gradual process of
alteration of Gemeinschaft society (tradition society) into
Gasellschaft, Society (industrialized society) through technology,
steam flow of information and its practical implementation
for the betterment of human being.
Post modernization is a beneficent fruit of the efforts which
were made by four social Revolutions for the betterment and
prosperity of human being through education information, inventions
and diffusion of various social culture. That’s why information
plays its vital role in post modernization. Because social
change, modernization inventions, discoveries diffusion, Industrialization,
innovation, development in society, life securing medicine
luxurious and comfortable life, better transportation and
easy access to all sorts of information to 24 hours connection
with people a future planning for many continues and exploration
of new and others worlds in cosmos and same as conquer of
the moon is the result of Information.
As for as the concern of Post modernization in social change
perspective practical implementation of information is the
key Point because there are many theories which yet not be
given technical shape so, they are not is general masses.
That’s why they aren’t much influential stimuli for social
change.
But against it there is Carl Markistic Theory which is turned
in to capitalistic and applicable theory and it is not only
existing but also dominating theory, and every one who is
little bit familiar with any concept of economy is well known
with capitalism theory. And same as there are some theories
which has given technological shape are dominating theories
as cell phone computer and Automobiles. All these devises
where established on some certain theory but now these theories
has turned into technology, that’s why these devices not only
their own operators, maintenance but also they have a vest
rang of its influences.
TECHNOLOGY AND SOCIAL CHANGE
CELL PHONE is a communicational device which
connects common people with each other around the clock but
when we analyze its impacts in society we can observe an immense
change in socio culture behavior, cell phone mania has broadened
our vision create a sense of caring for women rights because
in laws waste an easy job not only made phone which not only
made the mother independent but also madder has life and right
secure now she can have here cell phone to be connected with
her friends relatives and others. Even schools going innocent
girls are given cell phone to be connected with the family.
And this is amazing fact that the usage of cell phone is not
Worst. After having cell phone they are more careful and responsible
regarding the social responsibilities. This usage of technology
has created an other sort of positive social change cell phone
has established many others business Ladies first has also
changed our values. So we can Technology brings give bellow
changes in our society.
- Transformation of Existing Technology
- Change in social organization
- Change in ideology
- Transformation of social relation ship
- Transformation of social values
1. TRANSFORMATION OF EXISTING TECHNOLOGY
The Change is the Pivotal of social change. As you know every
passing moment brings a newer version of any existing technology
so every never version replaces the already functioning technology.
It is also beneficial because it not only reduces the rate
of the devices but also makes it easy to the Have note class
to enjoy these staties symbols Technology in its result use
can analysis the impacts of these devices, which is the basic
content of social change.
2. CHANGE IN SOCIAL ORGANIZATION
Steam flow of information has introduced the concepts of social
organization. In Gemienschaft society there is individual
work for whole process of any production. So production speed
is very slow but of workers are gathered in a group and they
have assigned there some certain task they will prove their
profession skill in their field of specialization and it will
also enhance their production speed. It means quality and
quantity at the same time. For the better production social
organizations are organized in some production houses but
incoming ear, i.e. in post modernization social organizations
will prove an important role. These social organizations will
prove an important will lead our communities towards Global
Village.
3. CHANGE IN IDEOLOGY
Ideologies and doctrine of life has changed because of technology
and information’s Pak India line of control is being considered
a bloody line and it is promoting and eventually our elite
class well coming these ideas. As for as the sociology context,
Carl Marks introduce new ideology of socialism, which is a
smashing ideology against capitalism. And this ideology has
been adopted by many societies and it is functional ideological
system in these countries.
4. TRANSFORMATION OF SOCIAL VALUES
Technology and steam flow of information has changed our values,
rituals, customs and social Norms. Before 20years it was an
unethical task to listen any kind of music with in the family
but now this trend has changed now music is every where, in
mobiles there F.Ms down loaded music, vibrant and shrieking
music in Cars, loud music at home, disco dance clubs even
in offices during the working hours music is on, our advertisement,
dramas, movies, even our curriculum is adorned with music,
its mean music has change all the phenomenon.
5. TRANSFORMATION OF SOCIAL RELATIONSHIP
Technology has changed all of our social relation ship we
are all alone while living at our own home because when we
get up early in the morning daddy is at his office, mom is
ready to go for her social work or her job all siblings are
also ready for their schools colleges and universities, here
comes Individuality, if you are infant baby you would be brought
up in such a atmosphere where mother and father are stranger
for him so this infant baby is growing up in such a environment
where relations aren’t any considerable or valuable thing.
That’s why He/She is an individual in social life, he/she
has its own vision field of interest takings and disliking
now he a mature one he / she has started his / her job matrimonial
life off springs but parents are where?
Now they are facing the consequences of the neglect ion of
their baby. They have need of their children but they have
started their individual life so parents are nothing for them
old Homes and Isolate life waits for them for ever This is
ultimate consequence of Technology.
This situation is the ad venting points of Post Modernization
where individual hard determination, individual contribution
in society be comes a fruitful effort to make everything a
purchasable commodity.
Here is chart, which can make you to understand basic differences
between Gemeinscheft and Gasselschaft societies.
| General Characteristics |
| Social change |
Slow |
Rapid |
| Size of group |
Small |
Large |
| Religious orientation |
More |
Less |
| Formal education |
No |
Yes |
| Place of resident |
Rural |
Urban |
| Demographic transition |
First stage |
Third Stage |
| Family Size |
Larger |
Smaller |
| Infant mortality |
High |
Low |
| Life Expectancy |
Short |
Long |
| Health care |
Home |
Hospital |
| Temporal orientation |
Past |
Future |
| |
|
|
| Material Relations |
| Industrialized |
No |
Yes |
| Technology |
Simple |
Complex |
| Division of labor |
Simple |
Complex |
| Economic sector |
Primary |
Tertiary |
| Income |
Low |
High |
| Material possessions |
Few |
Many |
| |
|
|
| Social Relationship |
| Basic organization |
Geminschaft |
Gesellschaft |
| Families |
Extended |
Nuclear |
| Respect for elders |
More |
Less |
| Social stratification |
Rigid |
More open |
| Statuses |
More ascribed |
More achieved |
| |
|
|
| Norms |
| View of reality, life And morals |
Absolute |
Relativistic |
| Social control |
Informal |
Formal |
| Tolerance of differences |
Less |
More |
After evaluation of Post modernization we
i.e. Gemeinschaft community peoples suffer from an other obstacle,
which is called cultural Lag theory. It Technology has been
imposed to us because we rushed towards it because of its
attraction but being a traditional society we are not mentally
read to let to be function in our society. Here comes basically
generation gap. Our parents are basically the defender of
the Theory but new generation is the representative of modern
society. Let’s See who is the Dominating and Ruling power
of coming era.
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